That agency meetup in Austin flipped my whole process on reporting

Went to a small agency roundtable last month and this one guy from a 3 person shop stood up and showed how he sends clients a single Slack message with 3 bullet points instead of the 40 page deck we were doing. I thought he was crazy but he had like 12 client retention examples. Next week I tried it with our biggest account, cut the report down to 5 lines and a screenshot. Client responded in 20 minutes saying it was the clearest update they ever got. Has anyone else dropped full reports for something shorter?

1 comments

1 Comment

mason_flores2122d ago

Wait, you mean clients actually prefer reading less? Next thing you'll tell me they don't want 14 attachments either. (We might be onto something here honestly.)