My turn on process videos after last year's big expo

Showing the rough drafts gets more engagement than perfect art.

3 comments

3 Comments

Wait, really? I have to agree with @thomas584 on the engagement part, it's true. But it honestly shocks me that the messy first try gets more eyes than the final, polished piece. I guess people really do just want to see the struggle and the scribbles. It feels backwards, but it clearly works.

thomas5846d ago

Showing rough drafts? In my experience, it boosts engagement.

mary_shah96d ago

Was I the only one who thought polished work was always better? But after seeing the numbers, I had to admit the messy stuff gets more eyes. Now I make sure to share the early sketches too.