The 200th ticket that made me rethink password resets

I hit 200 tickets in a single week at the shop and ticket #200 was a password reset for a lady who had called 3 times already that same day. Half of me says we should keep doing these free resets because it builds trust with the customers, but the other half thinks we should charge even $5 for them so people actually write their stuff down. What do you all do at your shop, eat the cost or charge for it?

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